An alcoholic freak, theweek.in
Believe it or not God's own country - Kerala has the highest per capita consumption of alcohol in the country and the sale of liquor is on the increase as days go by. What surprises the common man is this upward mobility in liquor sale continues despite the prohibitive tax on legal alcohol and many dry days. Last year during the major Onam festival, the most popular one in Kerala, the liquor sale was worth $500 crores despite a ban on the sale on festival day. The state government was unable to check on the illegal, covert sale and hoarding.
When making alcohol available to the public, as ordered by the High Court, the government aims at more consumer friendly service, one Bevco official said. Why the government agency has gotten into FMFL? The reason is simple. Several foreign brands were being sold clandestintly on the black maket in the state even during the height of prohibition. Consequently, the state agency incurred loss and to make it up they took a decision to sell FMFL presumably at a competitive price. Though the import duty on the foreign liquor is 150% and the price is high, lots of people prefer foreign liquor to the India made foreign liquor. Since the price difference between FMFL and IMFL, the sale market the the latter is not affected. Bevco has a proposal to import many brand of foreign made beers to please the beer lovers. Thus God's own country has become a haven for liquor freakes.
The Toddy shanties (Commonly known as Toddy Shops), tucked into an isolated place in the midst of greenery are equally famous where you get the local brew - commonly called ''Kallu''. It is a sort of local wine with low alcohol content; non-alcoholic versions of palm sap are also available. Also called 'Toddy', in Kerala Palm Wine, Palm Toddy and Kallu are all the product of different species of palm trees like Palmyra, coconut palms etc. Only the state agency has the right to sell it through numerous licensed outlets and lots of people go for it.
According to National Institutes of Health (NIH), 1 in every 13 people in the United Kingdom is an alcoholic. In the USA, 15 per cent have been proven to be problem drinkers, 5 per cent to 10 per cent male drinkers and 3 per cent to 5 per cent female drinkers are alcohol dependent. In India, in the pastone and half decades, alcohol consumption has gone up and so is the problem of alcoholism.