|Nizam of Hyderabad,India Who used his Rolls Royce For transporting garbage - BhaviniOnline.com|
To day car freaks world over know Rolls Royce car is the most expensive one and it is a great honor to own it because it is considered a status symbol among the rich people. The English car company and its specially designed car with superior quality car parts, no doubt, command respect even to day. Quality control on custom made cars with limited editions has been consistently high since it began operations centuries ago. Even in the 30's and 40's, the most famous Rolls Royce car commanded respect among the rich and was synonyms with the royal families, rich business people, Hollywood studio moguls and movie stars. The same trend continues to day and in modern India, a lot of rich people own them - as a sort of status symbol, some thing to talk about their affluence and how they spend money lavishly.
When India was under the yoke of British rule, there were numerous fabulously rich Indian rulers both Hindu Maharajahs and Muslim Nabobs. Famous among the filthy rich Indian rulers were the Nawob of Ouad, the Hyderabad Nizam, Maharajah of Baroda, Indore, Patiala, Jaipur, Mysore, et al. Many of them had a fleet of expensive cars for many purposes, particularly, to take care of foreign dignitaries, English higher ups who would call on them frequently, etc
|Royal family of Nizam of Hyderabad.hyderabad.blogspot.com|
Among the affluent Indian rulers, the legendary Hyderabad Nizam was not only very rich but also was fond of flashy cars, expensive antiques, old paintings, etc. Once, on a trip to London in the pre - independence days, while going for a stroll, Hyderabad Nizam Mukarram Jah saw a Rolls Royce showroom. In a jiffy, he decided to make an inquiry about the latest models. The sales men, mistaking the unassuming, ordinarily dressed Nizam, for a poor soul from India, asked him to get out of the showroom. Literally it was a sort of throwing him out of the showroom - an inexcusable insult. The magnanimous Nizam, without losing either his temper or making any fuss, upon returning to the hotel room where he was staying, immediately had his aide call up the dealer about his proposed visit. The dealer gave him a red-carpet welcome and, now, the Nizam wearing his royal dress, made immediate payment and bought six cars to be shipped to India.
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The sensational news of World’s number one Rolls Royce cars were being used for transportation of city’s waste, had spread all over the world like summer bush fire. The media picked up the sensational scoop and flashed it with pictures of the famous cars doing the cleaning job in Hyderabad. Now world over the people came to know one rich Indian ruler was casually using a fleet of several Rolls Royce cars for cleaning his city streets. What prompted the ruler to convert the cars to this lowly job? The famous Rolls car, now, had become an object of criticism and ridicule. This deeply affected the status conscious rich Europeans and Americans who owned this car. That, the most expensive English cars were being conveniently and casually used by the Indian ruler for street cleaning purposes, shocked them very much and they were at their wit's end end to understand why the Indian rule was not using the other vehicles like garbage trucks . The famous car company's name took a beating and their sales nosedived in a short span of time despite their good sales pitch.
Having found no other remedy and to make amends for their costly mistakes they had committed during the Indian ruler's casual visit to the showroom in London, the car company sent a Telegram to the Nizam in India, apologizing what had happened to him at the show room in London several months back and requested His Highness to stop transportation of waste in expensive Rolls Royce cars made by them. On top of it, the famous company offered all the six new cars to Nawob free of cost to compensate for their disrespect committed unwittingly !!
Though the authenticity of the above incident and also the images of Rolls Royce cars published in the news papers are debatable, one important point that drives home is the fact that the most of the royal rulers of India in the past were really rich and led such a luxurious life nobody could ever dream of, in spite of the fact their high level of affluence had been eroded gradually due to cheating and double crossing by the highly corrupt East India company's senior officials and later by the British Crown. Please read:
Moral lessons for the companies:
While running a business, or companies, irrespective of their social status, name and performance, one should treat all customers equally. In the realm of business, the rich and the famous and ordinary people are alike. They are just customers. Period. People in marketing can not judge people based on their appearance, the way they dress, etc.
As Gandhiji said, ''Customer is a customer and he is the most important person on your premises.''
Sales people have extra responsibility to get the sales going. Poor treatment of customers, bad attitude, poor response and lack of good public relationship, etc will affect the overall performance of the company, and it will fall out midway in competition. Lousy customer service means you are losing out to your competitors.
The intelligent ruler of Hyderabad Mukarram Jah, befitting to his royal and regal status, stoically swallowed the bad treatment meted out to him at the London show room of Rolls Royce company, and in one smart move drew the attention of the world and focused the spotlight on the most prestigious car company's folly and discriminatory treatment of the customers. Without showing his arrogance and his vast money power, he made the status conscious Rolls Royce company knell before him - not to insult and intimidate the company, but to point out the English company's ignorance, stupidity and racial disparity. It is not at all an act of slight.
As for Rolls Royce company that only patronized the richest among the rich, the lesson taught by the Indian ruler was more than enough:
'' A customer is a customer, be it Maharajah, Nizam, Duke or even a transvestite from the US''.