Mr. Jose who was stunned after seeing the image of Father Of The Nation on the liquor bottle, took prompt action to get it rectified. He first noticed the bottle with Gandhiji's image in an on line video posted by an Indian man working in Israel.
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Fortunately, the Israeli beer company does not have any catchy slogan matching Gandhiji's moral turpitude and self- spiritual purification. In a statement issued on Wednesday, Gilad Dror, Brand Manager of the company, apologised saying that he regrets using Mahatma Gandhi's image on the liquor bottles.
"Malka Beer offers its heartfelt apologies to the people and the Government of India for hurting their sentiments. We highly respect and value Mahatma Gandhi and regret our action of putting his image on our bottles," Gilad Dror said in the statement.