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Having found no other remedy and to make amends for their costly mistakes they had committed during the Indian ruler's casual visit to the showroom in London, the car company sent a Telegram to the Nizam in India, apologizing what had happened to him at the show room in London several months back and requested His Highness to stop transportation of waste in expensive Rolls Royce cars made by them. On top of it, the famous company offered all the six new cars to Nawob free of cost to compensate for their disrespect committed unwittingly !!
Though the authenticity of the above incident and also the images of Rolls Royce cars published in the news papers are debatable, one important point that drives home is the fact that the most of the royal rulers of India in the past were really rich and led such a luxurious life nobody could ever dream of, in spite of the fact their high level of affluence had been eroded gradually due to cheating and double crossing by the highly corrupt East India company's senior officials and later by the British Crown. Please read:
Moral lessons for the companies:
While running a business, or companies, irrespective of their social status, name and performance, one should treat all customers equally. In the realm of business, the rich and the famous and ordinary people are alike. They are just customers. Period. People in marketing can not judge people based on their appearance, the way they dress, etc.
As Gandhiji said, ''Customer is a customer and he is the most important person on your premises.''
Sales people have extra responsibility to get the sales going. Poor treatment of customers, bad attitude, poor response and lack of good public relationship, etc will affect the overall performance of the company, and it will fall out midway in competition. Lousy customer service means you are losing out to your competitors.
The intelligent ruler of Hyderabad Mukarram Jah, befitting to his royal and regal status, stoically swallowed the bad treatment meted out to him at the London show room of Rolls Royce company, and in one smart move drew the attention of the world and focused the spotlight on the most prestigious car company's folly and discriminatory treatment of the customers. Without showing his arrogance and his vast money power, he made the status conscious Rolls Royce company knell before him - not to insult and intimidate the company, but to point out the English company's ignorance, stupidity and racial disparity. It is not at all an act of slight.
As for Rolls Royce company that only patronized the richest among the rich, the lesson taught by the Indian ruler was more than enough:
'' A customer is a customer, be it Maharajah, Nizam, Duke or even a transvestite from the US''.