|Gandhi Bot, with Gandhili's image on the glass.www.beeradvocate.com|
|Life's brutal, grab a brew.Gandhi Bot, a Double IPA. lifesbrewtal.blogspot.com|
|Double India Pale Ale ''Gandhi - Bot''.www.nyctastes.com|
|Barrister Mohandas K. Gandhi, a rare photo.www.rediff.com|
|A cartoon image depicting a robot version of the late Indian leader.www.bbc.com|
Gandhi-Bot is an intensely hopped "Double India Pale Ale," with a blend of three varieties of American hops - aromatic and fully vegetarian. The company claimed it was an "ideal aid for self purification and seeking of truth and love,"thus touching upon Gandhiji's spirituality and character and the effects on the prospective drinkers.
|Double India Pale Ale ''Gandhi-Bot''.www.nyctastes.comtimesofap.com|
Dragging one of the greatest leaders of the 20th century and linking his saintly philosophy with an alcoholic beverage just for publicity bonanza is something that ought to be condemned, for Mahatma Gandhi was not a Hollywood or Bollywood glamorous model. A petition was filed by a furious lawyer one S. Janardhan Goud in Hyderabad City (now in the state of Telengana), Southern India against the New England Brewing Company of United States, which uses Mahatma Gandhi’s name as the "Brand Name" for its beer Gandhi-Bot.
This is highly condemnable and punishable, according to Indian Laws and it amounts to committing offense under Prevention of Insults to National Honor Act,1971, and Section 124-A of IPC (Indian Penal Code). It is an insult to late Mahatma Gandhi,Indi's freedom fighter and national leader, the petitioner said. Sri Gopalkrishna Gandhi, Gandhi's grandson, was quoted as calling the use of his image "crass and silly."
New England Brewing Co. said Friday it will change the name of its controversial beer, Gandhi-Bot, according to a statement posted to a state legislator's website. The brewery in Woodbridge, CT said the renaming process could take as long as three months, and it assured customers that the recipe for the beer would not change.
After the lawsuit, the brewery apologized to those who were offended by the name and eventually said it was exploring options for the beer's new brand name.
Indeed, it was a good gesture on the part of the New England Brewing company to take steps to change the company band name.